Hospital network's organ donation pledge drive crosses 10,000 sign-ups

A six-week organ donation awareness drive run by the Sanjeevani Hospitals network has collected more than 10,000 pledges, organisers said, well above the 6,000 they had aimed for.

The campaign focused on one message: tell your family. Doctors involved in the drive say that a pledge card alone is not enough, because families are asked for consent at a very difficult moment.